Operating a small arthouse cinema has never been an easy thing to do. More and more such theaters are operating as nonprofits rather than as commercial entities because of this reality, but even then, competition for donations and the few grants available for the arts is always high. Just like those in other fields, arthouse theaters are turning to unconventional methods of fundraising. A good local example is the Plimoth Cinema in Plymouth, Mass., which recently launched a Kickstarter campaign to help raise at least half of the money needed to upgrade the theater to the standard digital cinema format required to show most of the new movies coming out these days.
“The industry has moved to digital cinema and we need to adapt to prevent what happened with the demise of the beloved but bedraggled Nickelodeon, says one of Plimoth Cinema’s founders Edward Russell, speaking of the Falmouth arthouse theater that closed not long ago.
As of this writing, the campaign has already raised over $25,000 (which was the minimum goal), but the project is expected to cost $48,000, so there is still fundraising to do. The Kickstarter campaign runs until Saturday, May 3rd if you want to help, and there are a number of perks you can get for donating. Have a look at the campaign here.